For several years the dominant force in the gaming industry, the United States has a really lucrative market billions of dollars earn earnings per year. In 2009 reached $77 billion overall video game sales, rivalisierenden, by Hollywood with global sales reach $85 billion in the same period. But with current trends in the gaming market, which refrain from United States finally his hold the top spot to China by the year 2014 according to new research led by industry expert Digi capital.
The main growth area in the gaming market has shifted from the console or PC based options and is strongly towards online and mobile platforms. This is due to the explosive popularity of smartphones and other mobile devices. This includes Internet-enabled devices such as tablets, which users will find easier to use than traditional consoles. China, whose gaming market focused online, now is on the way to dominate the global market
The rise of social and mobile games
Digi capital report predicts that console gaming is stagnant market is the growth and sales in the coming years and is eventually replaced by online games and social networks. The popularity of online-play in social networks has been enormous. Creators of video games such as Zynga earning billions sales of integrated map and the micro-currency systems, which was very effective in that more people more games through the collection of very small amounts for games and other accessories.
Mobile and online games are expected to be a 18% grow, by CAGR, income of up to 44 billion $ or 50% of the total $87 billion, that to achieve video games market. Online and mobile game development firms in the United States and Japan win additional investment this growth to stimulate a sharp contrast to the stagnation, growth of the gaming console publishers the million units in sales only to break even require.
China Gearing up to be the top gaming market
Chinese companies are always on the lookout for two types of investments. One invests in foreign companies, which will use them as business platforms, so that they can take advantage of the strength of their domestic and international growth. Another way is investing in foreign technologies and intellectual properties, which will in turn use it to dominate the huge Chinese domestic market. This trend is happening in the gaming market is now.
The Chinese games market is currently at 12% dergesamten of today's world, but is expected that by the year 2014 with its current growth rate to 50% of total revenues of take. This will be in contrast to the U.S. share in the same period, which is expected to fall from 26% to 22%. China is now until how enable Tencent, that move over the local area with a huge influx of investments with companies and access to keep a-Dur in the United States video game with the recent acquisition of riot games.
Tencent is already place 20 million online users at the same time - a number, the greater than the population of many countries, and expects that to grow these figures in future periods. Apart from Tencent experience growths multi-billion dollar other Chinese companies such as ChanYou.com, giant, Shanda and NetEase - all of these are quickly expanding and growing beyond the borders of their home markets.
Paul Günther is a marketing analyst for Tiburon networks. For more information about current business news and business excellence, see the xTiburon Executive network.
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